In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo,…