Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes…
In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
In November, ExchangeWire hosted ATS Berlin, a one-day conference covering the key topics in the programmatic, ad tech and martech…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad…