Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4…
With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the…
Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains…
Where is marketing heading in 2018? In this piece for ExchangeWire, Jamie Anderson (pictured below), EMEA President, Marketo, looks at the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured…