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Ad Tech Archives - Page 127 of 155 - ExchangeWire.com

Ad Tech

BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

India Marketers Need Documented CX Vision

Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear…

8 years ago

JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…

8 years ago

China’s BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

India Needs Standardised Metrics for Digital

Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…

8 years ago

UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…

8 years ago

APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

IAB AU Calls for Structure, Simplicity & Transparency

With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…

8 years ago

Nielsen bringt Digital Ad Ratings für Youtube Mobile nach Europa; YOC startet programmatische Plattform

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…

8 years ago

Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH

Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the…

8 years ago