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Ad Tech Archives - Page 126 of 155 - ExchangeWire.com

Ad Tech

Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Blockchain Will Require Shift in How Brands Market

Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and…

7 years ago

Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

AR Will Bring New Growth: Q&A with Stuart Flint, Oath

While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats,…

7 years ago

APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

£4.5m for PowerLinks; Weve Launches Location Verification Service

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…

8 years ago

SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…

8 years ago

What’s in Store for Ad Tech This Year

Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this…

8 years ago

Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners…

8 years ago