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Ad Tech Archives - Page 125 of 155 - ExchangeWire.com

Ad Tech

Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association…

7 years ago

How We 20 Percenters Survive the Duopoly

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…

7 years ago

Google’s Crackdown on Ads – Let’s Just Read Between the Lines Here

Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below),…

7 years ago

Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Targeting China Consumers Requires QR & Other Local Support

China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require…

7 years ago

European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID…

7 years ago

GDPR – The Ad Tech Industry Gears Up for Change: A Collective Q&A

2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic,…

7 years ago

Retrospective Industry Views on MWC 2018

Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and…

7 years ago

What the Google Ad-Blocker Can Teach Brands About Relevance & Safety

Google's decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution…

7 years ago