Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below)…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json &…
Augmented reality (AR) is a relatively new phenomenon in the retail world, but some brands already realise how important it…
UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…