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Ad Tech Archives - Page 122 of 155 - ExchangeWire.com

Ad Tech

APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

ATS SG 2018 Talks up Role of Data in Customer Engagement & Transparency

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…

7 years ago

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

7 years ago

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Has GDPR Killed Programmatic?

After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The…

7 years ago

Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches ‘Verify’

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…

7 years ago

AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…

7 years ago

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago
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