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Ad Tech Archives - Page 121 of 155 - ExchangeWire.com

Ad Tech

OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0…

7 years ago

Your Guide to Scaling Your European Madtech Business

We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the…

7 years ago

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Holding Companies Likely to Diversify to Protect Market Position: Q&A with James Kesner, Results International

Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting…

7 years ago

China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for…

7 years ago

AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

The Madtech Rollercoaster of 2018: 9 Predictions for the Rest of the Year

2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of…

7 years ago

AU Advertisers Still Focused on Ad Returns & Impact: Q&A with AANA CEO John Broome

With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their…

7 years ago

Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago