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Ad Tech Archives - Page 120 of 155 - ExchangeWire.com

Ad Tech

News Round up – Americas; S4M has showcased First Saas Platform for Drive-To-Store

This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its…

7 years ago

Digital Transformation Is Hard & Getting Harder: Q&A with Cadi Jones, Commercial Director EMEA, Beeswax

As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that…

7 years ago

Oath Unifies Its Ad Tech Products Under One Brand

Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of…

7 years ago

OTT Is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift

The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10…

7 years ago

Weekly News Roundup: Americas; Jeep bets on programmatic media in Brasil with Teads, research reveals content habits

On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad…

7 years ago

The Case for the 20% & Independent Ad Tech in a Consolidated World

Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T.…

7 years ago

Singapore Visual AI Firm Wants Retail Brands to See Past QR Codes

QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and…

7 years ago

Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O’Reilly, Salesforce

Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore…

7 years ago

Weekly News Roundup: Americas; Adsquare Expands In The US Midwest and appoints new Sales Director

On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and…

7 years ago

LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx

LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality…

7 years ago