lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils…
Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we…
The dominance of Facebook & Google is well documented and is in part due to their ability to use a…
Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst…
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second…
For International Women's Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads…
New to The Wires 2018, the Ad Tech Rising Star award celebrates the unsung heroes within the ad tech industry.…
I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an…
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…