Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge…
Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and…
AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration…
From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
With tracking becoming more restricted, advertisers are having to do more to extract as much value from their ad spend…
Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner's Office (ICO), which included dramatic fines, updated cookie…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…