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Ad Tech Archives - Page 115 of 155 - ExchangeWire.com

Ad Tech

Adverity raises $30M in Series C funding Round Led by Sapphire Ventures

Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C…

5 years ago

Channel Factory Selected to Join YouTube Measurement Programme

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that…

5 years ago

IAB Europe Launches Digital Advertising Effectiveness Measurement Framework

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its…

5 years ago

Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic

Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the…

5 years ago

Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market

In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering;…

5 years ago

PubNative Launches Programmatic VR Advertising

Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and…

5 years ago

DoubleVerify Extends Media Quality Authentication to Pinterest

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration…

5 years ago

LUMA Reports Fall in Digital Deals; Clean.io Uncovers Rise in Malvertising

In today's ExchangeWire news digest: LUMA's latest Market Report reveals a fall in ad tech and MarTech deals; an investigation…

5 years ago

Former Oracle Director Joins Silverbullet as SVP of Product

Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice…

5 years ago

Advertising Vs Coronavirus: Part One – Ad Tech

In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon…

5 years ago