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Ad Tech Archives - Page 114 of 155 - ExchangeWire.com

Ad Tech

Upgrading Transparency Standards from Optional Carrots to Mandatory Sticks: Jonas Jaanimagi

In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA's recent study…

5 years ago

Impact Drives Expansion Across EMEA With Key Hires

Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development,…

5 years ago

PubNative and Applift Join Forces with Verve to Form Verve Group

Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing…

5 years ago

Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development

Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr…

5 years ago

‘Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up’s Lockdown Diary

Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel…

5 years ago

Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020

The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn…

5 years ago

IPA Publishes 2019 IPA Agency Census

The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies…

5 years ago

IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap

Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the…

5 years ago

Ogury Launches Interactive Ad Format Video Chooser

Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of…

5 years ago

Post-Cookie World: How Does the Demise of the Cookie Affect Advertisers and Publishers?

In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential…

5 years ago