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Ad Tech Archives - Page 112 of 155 - ExchangeWire.com

Ad Tech

PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimisation

Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises…

5 years ago

Mobile-First DSP Smadex Launches Platform Update

Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch…

5 years ago

US Officials Step Up Google Break-Up Effort; Purchase DuckDuckGo, Apple Advised

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin…

5 years ago

DoubleVerify Boosts CTV Transparency, Standardising CTV App Identifiers Across Platforms

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of…

5 years ago

Cavai Launches in Asia Pacific and Appoints Chairman

Cavai the leading conversational advertising platform announces the launch into Asia Pacific with a new office opening in Singapore. The…

5 years ago

Apple Advised to Acquire DuckDuckGo; HyperBeard Fined for Illicit Tracking

In today's ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids' app developer HyperBeard…

5 years ago

mediarithmics Partners with Channel 4 to Elevate Campaign Targeting

Channel 4 has selected leading ad tech provider, mediarithmics as their advanced data platform partner to hone their campaign targeting…

5 years ago

Cavai Announces Significant Growth Plans with Investment Partner, Unveils Senior Key Hires

Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment…

5 years ago

US Officials Push to Dismantle Google Ads; Facebook Labels State-Owned News Posts

In today's ExchangeWire news digest: US state officials appear to be preparing to break up Google's ad business; Facebook introduces…

5 years ago