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Ad Tech Archives - Page 110 of 155 - ExchangeWire.com

Ad Tech

US Buy-Out Could Rescue TikTok; Netflix Trials “Mobile+” Offering in India

In today's ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a…

5 years ago

How COVID-19 Impacts Mobile Advertising: Verve Group Shares Insights

Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects…

5 years ago

Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet’s Marco Godina

With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world,…

5 years ago

Cavai Announces Partnership with Telegraph Media Group

Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph…

5 years ago

Channel Factory Continues Expansion with Senior UK and US Hires

Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob…

5 years ago

InfoSum Partners with LiveIntent to Bring Addressability Framework to Market

LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with…

5 years ago

Magnite Announces EMEA Leadership Team Following Global Rebrand

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for…

5 years ago

IAB Europe Releases Full 2019 AdEx Benchmark Report

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx…

5 years ago

Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business

Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer…

5 years ago

Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for…

5 years ago