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Ad Tech Archives - Page 109 of 155 - ExchangeWire.com

Ad Tech

It’s Time to Turn Reaction into Action: Industry Figures Respond to IPA Bellwether Q2

Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of…

5 years ago

Primis, Video Discovery Launches Primis Next – The Next Evolution in Video Discovery

Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they…

5 years ago

Choice-First Advertising Will Pave the Way to a Golden Age of Digital Advertising

Times are changing for digital advertising - after a series of scandals and investigations, regulators and consumers are more conscious…

5 years ago

Adverty Continues Expansion of UK Team and Global Operations with 3 Senior Hires

Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following…

5 years ago

UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals

New research from FreeWheel, a Comcast Company, has found that media buyers are confident about ad spend bounce-back in most sectors…

5 years ago

Verve Group Announces Migration to Google Cloud

PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud…

5 years ago

White Bullet Expands Tech and AI Team across EMEA

White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The…

5 years ago

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to…

5 years ago

Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with…

5 years ago

How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results

In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the…

5 years ago