Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Ad Tech Archives - Page 107 of 155 - ExchangeWire.com

Ad Tech

Verve Group Receives IAB Tech Lab’s Open Measurement SDK Certification

Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM)…

5 years ago

Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters

Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the…

5 years ago

MGID Partners with Opera Ads to Expand Reach for Advertisers

MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of…

5 years ago

OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers

OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers…

5 years ago

Impact Acquires ACTIVATE Influencer Marketing Platform

Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the…

5 years ago

IAS introduces ‘Context Control’ to Gives Advertisers True Control of Digital Ads Context

Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’,…

5 years ago

Integral Ad Science and Channel Factory Announce Channel Science

Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science…

5 years ago

RMT and Semasio Introduce Motivation-Based Targets

Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology…

5 years ago

Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as…

5 years ago

WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment

Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from…

5 years ago