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Ad Tech Archives - Page 106 of 155 - ExchangeWire.com

Ad Tech

LiveRamp Report Finds COVID-19, Brexit, and Walled Gardens As Threats to UK Ad Industry

LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising…

5 years ago

US Pushed to End Big Tech Liability Protection; Taboola and Outbrain Merger Collapses

In today's ExchangeWire news digest: US senators propose a new bill to make online platforms more accountable for their users'…

5 years ago

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide…

5 years ago

Adverty Invents and Launches New In-Game Brand Advertising Format with Seamless In-MenuTM Ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB…

5 years ago

Facebook Threatens to Ban News from Australian Users; Google Passes Tax to UK Advertisers

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

5 years ago

AT&T Reportedly Considering Selling Xandr; Snapchat Grows as TikTok Flounders

In today's ExchangeWire news digest: AT&T is reportedly considering selling its ad tech unit Xandr; Snapchat experiences a growth in…

5 years ago

Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting

Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of…

5 years ago

Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment

Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number…

5 years ago

InfoSum Raises $15.1 million in Series A Funding

InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the completion of its Series A funding round, raising…

5 years ago

Exponential Interactive Announces its New Business Division, VDX.tv, is Expanding into International Markets

Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in…

5 years ago