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Ad Tech Archives - Page 105 of 155 - ExchangeWire.com

Ad Tech

MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web

MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting…

5 years ago

Allroll Launches Marketing Platform for Roku, Drives 60% More Installs with Same Budgets

Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a…

5 years ago

Ad Tech and its Prospects: How to Stay Tuned in to the World of Digital Advertising

Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is…

5 years ago

Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife

VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video…

5 years ago

Murray Phillipson Joins Smart AdServer to Drive Growth of Demand Offering

Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive…

5 years ago

Andy Curran Steps into CEO Role at Pubguard, with Alan Ngai Joining as COO

Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced…

5 years ago

tmwi Appoints UK Sales Director as it Pursues Further Growth Opportunities

Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK sales director as it actively pursues growth to capitalise…

5 years ago

Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions

CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management…

5 years ago

TCF 2.0: Waiting and Hoping is Not the Right Strategy

With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic…

5 years ago

Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor

GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally…

5 years ago