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Ad Tech Archives - ExchangeWire.com

Ad Tech

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads…

3 days ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the…

6 days ago

The Wires 2025: Third Wave of Judges Revealed

As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this…

1 week ago

Perion Announces Preliminary First Quarter 2025 Results

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025)…

1 week ago

StackAdapt Launches Biggest Product Update to Date

StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email…

1 week ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their…

1 week ago

Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from…

1 week ago

Google and the Ad Tech Butterfly Effect

In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still…

2 weeks ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising…

2 weeks ago

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case,…

2 weeks ago