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Ad Tech Archives - ExchangeWire.com

Ad Tech

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads…

11 months ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the…

11 months ago

The Wires 2025: Third Wave of Judges Revealed

As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this…

11 months ago

Perion Announces Preliminary First Quarter 2025 Results

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025)…

11 months ago

StackAdapt Launches Biggest Product Update to Date

StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email…

11 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their…

11 months ago

Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from…

11 months ago

Google and the Ad Tech Butterfly Effect

In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still…

11 months ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising…

11 months ago

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case,…

11 months ago