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Gen Z Archives - ExchangeWire.com

Gen Z

Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok

On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens…

2 years ago

The Four P’s of Advertising in the Digital Age

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock…

2 years ago

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023…

2 years ago

Cracking the Code: Gen Z Engagement through Audio Advertising

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move…

2 years ago