Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award''…
VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic…
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the…
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate…
Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength…
In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and…
As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious…
The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly,…
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023…
Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move…