On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens…
AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in…
This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain… Ad spend…
On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by…
In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify…
More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have…
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…
In today’s ExchangeWire news digest: AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans for Facebook…
The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has…
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock…