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Ad Spend Archives - Page 21 of 22 - ExchangeWire.com

Ad Spend

Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus

In today's ExchangeWire news digest: Google's ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that…

5 years ago

News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6%

In today's ExchangeWire new's digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US…

5 years ago

Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report

The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the…

5 years ago

Programmatic Connected TV/OTT Ad Spend Drops 14% in the Face of COVID-19

Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest…

5 years ago

PubNative Shares Insights on the Impact of COVID-19 on Mobile Ad Spend

PubNative, a global mobile monetisation platform, published a report on the impact of COVID-19 on mobile ad spend. Exploring company…

5 years ago

Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context

In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to…

5 years ago

WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%

In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by…

5 years ago

COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear…

5 years ago

Advertising Vs Coronavirus: Part Two – The Service Layer

In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to…

5 years ago

PubMatic Infographic: Impact of Covid-19 on Global Ad Spend

Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat.…

5 years ago