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Ad Spend Archives - Page 20 of 22 - ExchangeWire.com

Ad Spend

Context is Everything: Q&A with Steven Filler, Union

As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves.…

5 years ago

S4 Capital Adds Digodat to MightyHive; UK Advertisers Expect Modest Recovery in June

In today's ExchangeWire news digest: S4 Capital's MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate…

5 years ago

US Prepared to Take Google to Court; US TV Groups to See Serious Fall in Q2 Revenue

In today's ExchangeWire news digest: the US government is reportedly gearing up to take Google to court over its monopolisation…

5 years ago

DTCs Fuel Ad Demand; US Scatter Broadcast Pricing Falls

In today's ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter…

5 years ago

OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV

In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards…

5 years ago

APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report

In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other…

5 years ago

Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC

Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures…

5 years ago

AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

WPP Reports Q1 Revenue Decline; Facebook Sees Ad Demand Stabilise

In today's ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand…

5 years ago

Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020

The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn…

5 years ago