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Ad Spend Archives - Page 2 of 22 - ExchangeWire.com

Ad Spend

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they…

8 months ago

Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership

News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google…

9 months ago

UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition

News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition …

9 months ago

The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles

This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces…

10 months ago

UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot

News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA;…

10 months ago

The Stack: Troubles Continue for Google; UK Ad Spend Soars

Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google…

10 months ago

IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024

News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024;…

10 months ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

11 months ago

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should…

11 months ago

Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile…

12 months ago