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Ad Spend Archives - Page 2 of 22 - ExchangeWire.com

Ad Spend

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they…

4 months ago

Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership

News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google…

5 months ago

UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition

News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition …

5 months ago

The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles

This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces…

6 months ago

UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot

News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA;…

6 months ago

The Stack: Troubles Continue for Google; UK Ad Spend Soars

Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google…

7 months ago

IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024

News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024;…

7 months ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

7 months ago

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should…

8 months ago

Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile…

8 months ago