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Ad Spend Archives - Page 18 of 22 - ExchangeWire.com

Ad Spend

Microsoft Reportedly in the Lead to Rescue TikTok; COVID Sees UK Lose £1.1bn in Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

5 years ago

US Sets Out Plans for Chinese-Free ‘Clean Network’; Microsoft Moves Closer to TikTok Deal

In today's ExchangeWire news digest: Mike Pompeo outlines plans to further reduce China's presence in US cyberspace; Microsoft is reportedly…

5 years ago

It’s Time to Turn Reaction into Action: Industry Figures Respond to IPA Bellwether Q2

Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of…

5 years ago

UK Ad Spend Down £1.1bn; Google Australia ‘Disappointed’ at ACCC Draft Code

In today's ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia's managing director criticises the ACCC's…

5 years ago

ByteDance Pushes for TikTok-Microsoft Deal; Google’s Ad Revenue Falls for First Time

In today's ExchangeWire news digest: ByteDance attempts to salvage TikTok's US operations via a deal with Microsoft; Google sees its…

5 years ago

Facebook Sues EU Antitrust Regulators; SCMP Launches Digital Subscription Service

In today's ExchangeWire news digest: Facebook sues the EU Commission for requesting 'unnecessary' data; South China Morning Post announces a…

5 years ago

Netflix Sees Subscriptions Wobble in APAC; TikTok Pulls Away from UK

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

5 years ago

How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results

In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the…

5 years ago

US Buy-Out Could Rescue TikTok; Netflix Trials “Mobile+” Offering in India

In today's ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a…

5 years ago

FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier…

5 years ago