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Ad Spend Archives - Page 17 of 22 - ExchangeWire.com

Ad Spend

US Antitrust Chair Calls on Public to Curb Big Tech; WFA Reports Drop in Paused Ad Spend

In today's ExchangeWire news digest: the chair of the antitrust subcommittee in the US Congress calls on the public to…

5 years ago

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its…

5 years ago

Amazon Introduces Biometric Payment System; Google Makes Fresh Promises to EU Over Fitbit

In today's ExchangeWire news digest: Amazon introduces contactless biometric payment system, Amazon One; Google seeks to reassure the EU Commission…

5 years ago

Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News

In today's ExchangeWire news digest: Disney sells TrueX, the ad tech company it acquired as part of its purchase of…

5 years ago

Howzat! Bidstack partners with Nautilus Mobile

Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and…

5 years ago

Allroll Launches Marketing Platform for Roku, Drives 60% More Installs with Same Budgets

Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a…

5 years ago

Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate

Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu…

5 years ago

Murray Phillipson Joins Smart AdServer to Drive Growth of Demand Offering

Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive…

5 years ago

LiveRamp Report Finds COVID-19, Brexit, and Walled Gardens As Threats to UK Ad Industry

LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising…

5 years ago

Google Passes UK Tax to Advertisers; SMI Reports Positive Signs for Australian Ad Spend

In today's ExchangeWire news digest: Google will charge UK advertisers a fee to cover the cost of a new digital…

5 years ago