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Ad Spend Archives - Page 15 of 22 - ExchangeWire.com

Ad Spend

Trust in Digital Marketing: How Brands Can Eradicate Bots – a Roundtable with White Ops

It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the…

4 years ago

Ad Tech Startup Illuma Technology Set for Rapid Growth as it Joins PwC’s Prestigious Raise Programme

British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.  Illuma is an independent contextual…

4 years ago

US Opposes Australia’s Media Bill; Netflix Exceeds Q4 Projections

In today's ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia's News Media Bargaining Code; Netflix…

4 years ago

OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall

In today's ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports…

5 years ago

Roku Rescues Quibi’s Content; CMA Investigates Google’s Privacy Sandbox

In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal…

5 years ago

Alibaba Faces Antitrust Probe; Facebook and Google Allegedly Formed “Secret Pact”

In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys…

5 years ago

Redefining ‘Working Media’ Will Change the Supply Path Narrative From ‘Trust’ to ‘Understanding’

In a year that has truly emphasised the value of a budget, finding media that is worth spending on has…

5 years ago

FTC Demands Data Transparency from Big Tech; Facebook Reaffirms Interest in India

In today's ExchangeWire news digest: the FTC has ordered Big Tech firms to explain their practices for handling their users'…

5 years ago

Being Able to Pivot is Agencies’ Greatest Strength: Q&A with Jay Friedman, Goodway Group

If 2020 has taught businesses anything, it has to have been the need to be adaptable. With a global pandemic…

5 years ago

White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy

White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators…

5 years ago