More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading…
In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns…
In today's ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds…
In today's ExchangeWire news digest: analysts predict that Disney will become the world's biggest streaming company by 2024; the Wikimedia…
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…
In today's ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google's apps are frustrated by a lack…
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the…
In today's ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud…
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…
Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by…