Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Ad Spend Archives - Page 13 of 22 - ExchangeWire.com

Ad Spend

IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019

The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United…

4 years ago

GroupM Release Mid-Year Forecast; Alibaba Crack Down on Counterfeits with AI Platform

In today's ExchangeWire news digest: GroupM release their mid-year forecast for the UK's ad market; Alibaba launch a new AI…

4 years ago

Tesla Localise Chinese Data; Facebook Launch “Live Shopping Fridays”

In today's ExchangeWire news digest: Tesla agree to store their Chinese customers' data within China; Facebook launch a series of…

4 years ago

Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With – Q&A with Tom Obafemi

In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and…

4 years ago

Has the Awkward First Date Led to a Match Made in Programmatic Heaven?

A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness &…

4 years ago

Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round

In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at…

4 years ago

TikTok Explore In-App Ecommerce; Advertisers Move Spend as TV Prices Rise But Viewers Fall

In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets…

4 years ago

Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend

In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by…

4 years ago

Nearly $1bn of Global Programmatic Budget Spent on Unsafe Content

While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically…

4 years ago

Colorado Mulls New Data Privacy Bill; Publicis Groupe Acquire Balance Internet

In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe…

4 years ago