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Ad Spend Archives - Page 12 of 22 - ExchangeWire.com

Ad Spend

Disney Open Data Platform to Horizon Media; South Korea Pledge ₩223.7 Billion for Metaverse

In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement;…

3 years ago

Walmart Reveal USD$2.1bn Ad Business; China to Support Struggling Service Sector

In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they…

3 years ago

Microsoft Pledges to Play Fair to Secure Activision Deal; TikTok Doubles Ad Spend

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok…

3 years ago

Ogury Nombra a uno de los Referentes del Sector, Geoffroy Martin, Como Chief Operating Officer

Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy…

3 years ago

Predictions 2022: TV, CTV, and Video

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV,…

4 years ago

IAS Study Finds More Media Experts to Invest in Supply Path Optimisation for 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting…

4 years ago

IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017

The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased…

4 years ago

New Sojern Report Shows Travel Marketers’ 2021 Plans for Digital Advertising

Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating…

4 years ago

Ad Spend to Rise, Say Zenith; Samsung’s Profits Rise Amid Chip Demand

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In…

4 years ago

Ad Spend to Rise, Say Zenith; Swvl Go Public Via SPAC Deal

In today's ExchangeWire news digest: Zenith's latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; Egyptian…

4 years ago