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Ad Spend Archives - Page 11 of 22 - ExchangeWire.com

Ad Spend

GumGum Breaks a Billion with Contextual Advertisement

GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad…

3 years ago

MGID Bolsters Global Leadership Team to Accelerate Growth into New Territories

MGID, the global advertising platform, has announced the appointment of Sara Buluggiu as VP of publisher business development, and Sergio…

3 years ago

A Future Without Programmatic Open Auctions?

Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision…

3 years ago

IAS & Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation

Integral Ad Science, a global leader in digital media quality, today (August 1st, 2022) announced the expansion of its integration…

3 years ago

IPA Bellwether Q2 2022: caution in uncertain times

On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an…

3 years ago

Musk & Twitter Board Strike a Deal; UK Ad Spend Marks Record High

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…

3 years ago

RevOps Barometer H1 2022: What the Industry is Saying

Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations…

3 years ago

It’s Time for Marketers to Embrace Digital Dexterity

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and…

3 years ago

IPA Bellwether Q1 2022: What We Learned

The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is…

3 years ago

Sharethrough Opens London Office Hires EMEA General Manager to Fuel European Expansion

Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and…

3 years ago