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Ad Spend Archives - Page 10 of 22 - ExchangeWire.com

Ad Spend

<strong>Charting 2023 Ad Trends with Broadsign’s John Dolan</strong>

In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many…

3 years ago

What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their…

3 years ago

AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads – BrightBid

BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper…

3 years ago

Economy & Ad Spend: Predictions for 2023

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are…

3 years ago

ExchangeWire’s 2023 predictions

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to…

3 years ago

Germany’s FTO Continues to Scrutinise Meta’s VR; Russia Demands Google Reinstate Duma TV YouTube Channel

In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that…

3 years ago

UK Ad Market to Reach £35bn by End of 2022 Says WARC; Consumers Increase Pressure on Brands Over Pricing

In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022;…

3 years ago

IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an…

3 years ago

Recession-Proof Marketing – Q&A with Matt White, Quantcast

In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In…

3 years ago

Outbrain Appoints Alexander Erlmeier as Chief Revenue Officer

Outbrain Inc., a leading recommendation platform for the open web, announced Alexander Erlmeier will serve as its next chief revenue…

3 years ago