In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce…
We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall…
In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can…
This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In today’s MadTech Daily,…
Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of…
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across…
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase…
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how…
In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost…
News in brief: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft;…