• Ad Server
• Ads.txt
• Transparency

A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart

What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz,…

• Ad Server

The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of…

• Ad Server
• Ad Tech
• Advertiser
• Analytics
• APAC
• Artificial Intelligence
• China
• Mobile
• Programmatic
• Publisher
• Singapore
• Southeast Asia

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…

• Ad Server
• Supply Side

The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic

With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on…

• Ad Blocking

Is There Gold at the End of the Rainbow?

Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer…

• Display

Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters…

• Display

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…

• Ad Tech

Smartclip vermarktet für IP und G+J; ADITION, ADEX, Roq.ad Partnerschaft

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung…

EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…

• Ad Blocking

DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer…