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Ad Server Archives - Page 8 of 40 - ExchangeWire.com

Ad Server

Why The Vertical Ad Network Will Win The Decade

The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its…

5 years ago

Gérald Sauvageon (Ex-Google Head of Broadcast/Entertainment) joins Smart AdServer

Smart AdServer, an independent adtech platform, has appointed Gérald Sauvageon - previously head of broadcast/entertainment at Google - as senior…

5 years ago

Smart Acquires DSP LiquidM

Smart AdServer, a leading independent ad monetisation platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global demand-side platform (DSP)…

6 years ago

InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Smart Expands to UK Market with Opening of London Office

Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening…

6 years ago

Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?

Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) - exclusive comment from Weborama CEO,…

6 years ago

PreBid by OpenX; Adjust Expands to India

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…

7 years ago

Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…

7 years ago

Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements…

7 years ago

Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…

7 years ago