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Ad Server Archives - Page 26 of 40 - ExchangeWire.com

Ad Server

APAC Round-Up: Indian Ad Network M&A; APAC Mobile Trends & That Amobee Deal; Chinese Calling Foul On Google; And Yet More Sketchy Paywall Success

Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired…

14 years ago

Reza Behnam Discusses The ADZ DSP Solution & Trends In The SE Asian Market

Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE…

14 years ago

Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?

Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the…

14 years ago

SpotXchange’s Vicki Lyon Gives Her Overview On Last Week’s ATS Sydney Event

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural…

14 years ago

Unlocking The Potential Of RTB: Why The Customisable Real Time Platform Will Deliver Better Yield For Publishers

Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when…

14 years ago

Mi9 Launches At ATS Sydney; More Media Coverage Of The Day’s Event

It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney.…

14 years ago

Euro Round-Up: YD Launches New Proprietary Real-Time Trading Platform; Hi-Media Buys La Tribune; IAB ePrivacy Guidleines For Pubs; ClickDistrict Gets New COO

YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France…

14 years ago

Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe

Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open"…

14 years ago

#ATSS12: ATS Sydney Is Now A Sell-Out

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs…

14 years ago