Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…
Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has…
The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new…
Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one…
Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation…
Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty…
RTB and programmatic buying are quite nascent in the Nordics. At last week’s ATS Stockholm there was much discussion about…
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect,…
Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the…
In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their…