The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now…
This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is…
The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never…
There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow…
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…
Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The…
Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an…
Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's…
Criteo has announced that it is entering into an advertising partnership with Yahoo Japan. In a deal that reflects other…