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Ad Server Archives - Page 13 of 40 - ExchangeWire.com

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The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice

The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…

10 years ago

The Impending Commoditisation of Marketing Technologies

In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing…

10 years ago

Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2

In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong…

10 years ago

ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year

Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend…

10 years ago

Is Ad Blocking the Bane of the Industry, or the Route to a Better Way?

If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad…

10 years ago

Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Microsoft Has Checked Out of the Ad Tech Business, But For Just How Long?

There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…

10 years ago

Monster Funding Round Marks the Return of Email

Email marketing firm LiveIntent has announced a major funding injection of $32.5m, as it seeks to bolster its global footprint,…

10 years ago