While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…