Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the…
It was announced this week that Opera was buying mobile ad network Admarvel for $15 million. Opera has presently the…
Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over…
Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the…
Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will…
In a bizarre announcement to clients yesterday, Microsoft announced it was closing its ad exchange. The communication referred all existing…
Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks…