Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers…
Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting…
» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars…
Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys.…
» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not…
» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in…
» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed…
The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to…
Microsoft Advertising has appealed to advertisers to adopt the CPEX (Cost Per Exposure) model for brand campaigns and reserve the…
There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP…