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Ad Network Archives - Page 52 of 58 - ExchangeWire.com

Ad Network

How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model

Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody…

15 years ago

How One Leading Ad Network Views The Current Display Market In The UK

Ad networks in the UK play a powerful role in the £770 million display market. My recent industry-informed post on…

15 years ago

The Mobile Ad Market Continues To Froth, As RIM Goes After Millenial Media

The mobile market continues to produce a lot of froth in terms of exaggerated exits. First, there was Admob, then…

15 years ago

Google Stitching Mobile And Display Together, As Mobile Ad Serving Arrives For DFA

Buying mobile inventory is a messy business. The space is very disjointed and lacks real transparency. Industry observers obsess about…

15 years ago

Apple And Google Squaring Up For A Big Mobile Ad Face-Off. Is It An Opportunity For Independent Ad Nets?

There's a good overview piece of the mobile ad market by the Guardian today. The piece focuses on the impending…

15 years ago

Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable…

15 years ago

The Rise Of The DSP Forcing A Change In The Relationship Between Ad Network And Agency?

Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the…

15 years ago

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

15 years ago

InMobi's $2 Million Dollar Mobile Ad Fund; IBM Data Grab With Coremetrics Acquisition

» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179…

15 years ago

The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun

If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a…

15 years ago