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Ad Network Archives - Page 51 of 58 - ExchangeWire.com

Ad Network

Jay Stevens, VP & GM, International At The Rubicon Project, Discusses The Implications Of The Recent FAN Acquisition

There has been a lot of industry chatter about the recent Rubicon Project acquisition of FAN? Was it a technology…

15 years ago

Adify International Spun Out As New Company, As Cox Decides To Concentrate On US Business

There has been mutterings for a while that Cox, the owner of Adify, was looking to close its international operation…

15 years ago

European Mobile Advertising To Reach One Billion Dollars According To Smaato Whitepaper

Smaato, the German-based mobile display aggregator, released a whitepaper this week suggesting that mobile the advertising market across Europe's big…

15 years ago

Why Traditional Roles In The Display Market Are Being Re-Defined

I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the…

15 years ago

The Evolution Of The Mobile Display Ad Market And Convergence

This has been the year of M&A in the mobile ad market. A lot of money has been paid out…

15 years ago

Some Brief Thoughts On The Ad Trading Summit 2010

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed…

15 years ago

Some Thoughts On The Agency And Ad Network Hybrid Model And How It Might Affect The Display Market?

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive…

15 years ago

Mike Nolet Talks About Dynamic Floors And Second Price Auctions; New US Eco-System Map Is Officially A Mess

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does…

15 years ago

Jon Vick, TDP, Explains Why Niche Ad Networks Will Prosper In The Face Of Increased Automation

The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK,…

15 years ago

What The European Display Landscape Looks Like In 2010

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle…

15 years ago