I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010.…
Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks…
Back in the day, when supermarkets were trying to figure how to make more margin, they introduced their own brand…
What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market?…
Paul Childs, Chief Operations Officer at Adfonic, gives his thoughts on the last 12 months in mobile advertising and asks…
From a Publisher point of view when it comes to the exchange space, 2010 feels a bit like the failed…
I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or…
Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…
The mobile market is still relatively wild. With an underdeveloped infrastructure advertisers and media buyers have been reluctant to put…