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Ad Network Archives - Page 48 of 58 - ExchangeWire.com

Ad Network

Speakers Confirmed For Ad Trading Summit Singapore, June 15

ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on…

14 years ago

Mark Your Calendar: Date And Speakers Confirmed For Ad Trading Summit Singapore

ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday,…

14 years ago

Lee Puri Discusses The Media IQ Proposition, The DSN Concept And Why Ad Networks Can Still Deliver For Agencies

The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the…

14 years ago

Industry Ponders Whether The Current Attribution Model Needs To Be Addressed

The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of…

14 years ago

Gavin Deadman Discusses DSP Algorithms, In-House Exchange-Buying, And The PV Impression

I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently…

14 years ago

The Life And Death Of The Ad Network

The ad network is a great business model. No, it's amazing. You could start one in the morning with two…

14 years ago

As EU Politicians Engage In Political Posturing, Report Lays Bare The Benefits Of Ad-Funded Internet For Citizens

You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO…

14 years ago

Martin Kelly Discusses The Infectious Media Model, The Service Layer And Moving Beyond Retargeting

Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first…

14 years ago

Nick Hugh Discusses Yahoo! Data Strategy, Market Consolidation And The Ad Net Optimisation Layer

The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has…

14 years ago