The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor,…
Paul Childs is co-founder and chief marketing officer at global mobile advertising marketplace, Adfonic. Here Childs takes a look at…
Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the…
StrikeAd partners with uKnow to increase ad engagement and offer mobile brand safety StrikeAd last week announced a partnership with…
Online Gaming Company, Spil Games, Explores The Revenue Opportunities Around RTB Spil Games is a global online casual gaming network,…
Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired…
Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the…
AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the…
Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural…
Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when…